Established in 1988, Blindz Direct is proudly 100% Taranaki owned and operated.

A family business, Blindz Direct has spanned two generations and is now owned and run by Paul and Belinda Hickford. Paul and Belinda pick up the story from 2004, when they moved home to New Plymouth to start a family and purchase the company from Belinda’s Mother and Step Father.

“This extremely busy time saw us expand rapidly, shifting the Blindz Direct operation from its residential roots in our garage, and into a leased commercial building just one year later.

In 2009 our well-established team moved into our own purpose-built factory and showroom on Borrell Avenue, Westown. It’s here that our staff of nine operate today – measuring, manufacturing and installing over 600 blinds a month – applying in-depth industry knowledge to jobs of all sizes.

The Blindz Direct team have been trained in-house to our high standard, and we all strive to provide the Taranaki region and beyond with an open-ended and customer-centric service that doesn’t end when the install is finished.”

Browse our website to explore our many products and services; follow us on Facebook to stay up-to-date; and pop in to meet us, our knowledgeable staff and to view our blinds options at our welcoming Borrell Avenue showroom.

Meet the Team

  • Paul
    Paul Director/Sales
  • Belinda
    Belinda Director/Accounts/Marketing
  • Dennis
    Dennis Sales
  • Denise
    Denise Office Manager
  • Craig
    Craig Installer
  • Nicki

Our Factory Team


Meet Diane, Thane and Ali